Establishing credibility is essential no matter what industry you’re in or what kind of business you have. One of the ways in which you can increase your brand credibility is by strategically using and placing your customer testimonials on your website. If you’re already doing so, then you’re on the right track.
But if you aren’t using testimonials or reviews or all, that needs to change.
CREATE SOCIAL PROOF WITH CUSTOMER TESTIMONIALS
Social proof is the practice of leveraging other people’s need for a consensus. Put more simply, if someone sees multiple people using a product or service and saying it’s good, that person is more likely to think of your business as credible. Then they’re more likely to trade money for goods and services.
Still not fully convinced? Let me throw some stats at you:
92% of consumers say they read testimonials and customer reviews when they are deciding to make a purchase. Personally, I think the other 8% are either lying or didn’t understand the question, because, in an online shopping world, reviews are everything.
72% of consumers trust businesses more if they read positive testimonials about those businesses. They show that someone was happy enough with your service or product that they took the time out of their busy day to say something good about it. They didn’t have to do that!
88% of consumers trust testimonials just as much as a personal recommendation. If you don’t know someone who has bought the product you’re considering, you end up trusting those testimonials as much as you would your friend or family member.
For these reasons, it is absolutely critical for businesses to display customer testimonials on their websites. There are many ways you can use testimonials—for example, on landing pages and in emails—but there’s no better way to feature client quotes than on your very own beautiful customer testimonial page.
You can enter the testimonial on ACP.
You can enter the fields to filter testimonial owners
When a testimonial has been added, a notification is sent to the defined user.
You can sort the testimonial by owner; also filter has sort types;
Sort by date
Sort by rating
Sort by title
You can manage all status via user group permissions.
You can post reply any testimonials via comment system.
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